![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi1mzjRiDhhptJssax2bOyhDv9Yet9KUL11NkuI01bcpyeixbDcZntAIuPz8XfVXvgDMDSwtOWYs-PAfwc1wFGbPWPBbTfPi4prRmxrEEVW6YYTKy1SGT-ArOtbnjcg_4f7eAOqfQdYyK2d/s400/CONF+OBAMA+LOGO+46269def13587cff4853929f772d5aa2_view.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJJftlgFtRw6dHdfsG-aPC8yxqtLat7mElgQ4pT8rnec0m2afGPjtzc2VxCNWh0d1rMbHm-nBquvwT5_jXpN6QM4uZnrotiy9GAz71SW60PjETo7PvorszuLNfr-ihaRiV2GaLtmYksS3e/s400/100_4092.jpg)
***Conférence OBAMA 2.0... Animé par :
L’équipe de campagne digitale du Président Obama :
Joe Rospars, new media director et Sam Graham-Felsen, chief campaign blogger de l’équipe Obama for America.
« Mobiliser l'opinion avec les nouveaux médias »
*Une conférence, à l’initiative de Xavier Schallebaum, Fondateur de XS CONSEIL, en présence de Yahoo et des principaux décideurs des cercles politique, économique, médiatique, et de moi même ;-)
Elle a eu lieu, le jeudi 3 juin au Park Hyatt Vendôme à Paris.
***BREF APERCU :
PHOTOS : Morgane BRAVO
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJmRjRjabIteedmpC7BgWOWBW1k02xNPSfvmCoNa8LEvfFr1TfEyGSWQEz70JIvpBmUNxAmVpl8hscf5cQsOj5D5H8H7yuWoKu6wglPU-8OL5R42ShPyjB96FXaOeOX2WeFlXdOdPRZOil/s400/100_4058.jpg)
Joe Rospars, new media director et Sam Graham-Felsen, chief campaign blogger de l’équipe Obama for America.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgssgd6lDQqfO-Ppv9UuZz-lhnY0WbtG7QPDplgTCcU3l_m0frTpnoDwpmebNKT2pFe2ba9cQIv5XYvJhGgU64u9vKIBEQS698h5_9rKI4725ymvBaEEwhM3_Yi-eFjEZfdu2XmCdIIGoxV/s320/100_4060.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUPEYNOtLoWpZZ23mAY1Vis7YaVMVHrilSLn6bzYS_-JlryUG1nKJ22eugu36tVMIEqs5aGGtVnP4erI2EnkC4Phd5yHIKP0MGv8Btr03k2Ost6Ueic8eHk8mtfNiRvvwr51p1J4xjWfQ9/s200/100_4053.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhguOu782GtuN7IO81WMGRnyEiwRq_BQLiiBv78WnlUzDGmLb5moyT5Je9Gu0XVNdFlBOPpC3r2zpRXU84CLULQCTCy-3cw9eFRAD93oM_RTLWbIAshSbuOv7Oozj1qNybSmna_EEX9Jg4J/s200/100_4057.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgYVU4lt468gu76LqXh6HFCtT2nLddbR65X2kpWhGqiRhIrqykpHQSlJtKabTIm5WvUJGTFFfesqDB7GMGj6Fj9INhyphenhyphenzX3ujPwzIETwy2dZIIyYJh9UxJKpg7DHvCng2jcy7d517Y0lTVbb/s320/100_4062.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjdxyxYwhXyNgm_R4jWLb1b6dlEup_8RnDHWAPuEEvMDiLciAOmWBeZ5fmXZb969fJA_CnXb7UVirM3Hy0-RHbvGMU_xPQnGn7ZMu70KqSR6n-qJZmUom6QMMXozwHFFaVxRPI8iywaLRwe/s200/100_4061.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjX1dCivJjakcVd6dluPJyzlNeQkN7GMIjNsfftZM9rl5He0ZC89hnQXHyYJo4inHxe7p23zUGbHrw6Dnhg1rB0ttZfyvbytCGT5pCijEH1IKjGlRH9NDvVuu_3GkPGzOEQLmMHV9LKIqqz/s200/100_4063.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhnccmtzGJaLCClbtpCsnLGHCEQfIjwW6y5Ay44os5S50V50HBnpL0V5vR9ticlCiIoL2xl3PIWoKO1C59spssebJ3nh14RN_MXbQpzutEwWML7hCKAfMIpcQf6_uO2LXk8k4a9GRInZU-A/s200/100_4064.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjfWDVuuZSc6qQrSq-3ppzmlNK799KdPkaSehK0cHOS4TTA7h2tFqRyb23omypoPOxWQceHT6YzFzmdwxfpR17QtqA_CXdBr7xZx3IbtxNGELn-GUhIYjdJeoUleqYmIg13MOsGUVTapGG/s200/100_4065.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh-gkZT9YMWkOmQYAfSPXgCvcabUTtjR88S6SlIdo9dX71WhSz-kC0GdQCannlc27pp_1ssN_RZMb8r9o-KHhClzsPC6jyIbWHx4INJgdqWuDeeGeqcbRwV1dEftRtCI4ST0jCAVSGirtej/s200/100_4066.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgInoU5c0IsOnb0AXTOCVC-K8sSNRf_VfV8sw2ftc8-bFBMj13ndEUzbd5JA_agvYUgJEYlwq23n4UjF4B96o3GbL2EsPzg8XWT24OrNfSYg06aEs_yYzqPH_MIlvTT7nopxBfGc6b30xSY/s200/100_4067.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhfPx7iNFE9_ypIdWb88tUqx_WQNhZsXdjV_eA8CGbLxIYqCwfz-XlZp1Zd74BqPk01sj5Kb7qMPiKFQPXl-T8orLzsNvAJHrqqIq0I1UM7JnZdcSzoqdVmclN_b90ObTnfPS8Z8aFLVsv5/s200/100_4069.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEizaP0AXsBZF2fJnS0uyAFoC61-AwRoEFnMGvdiQ3TmOlCyrWKLBUMvZECNRMhYMUMAxuYxVcsTTgkh2Lzlax4eIMIBvtSesQZXt4ZbXna15s8Qdrk49m0C1QhK4PpXM1zjoX8E4euV5Mc1/s200/100_4068.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgqGa3_ZFM9xhf0-GKlmzpA7sce2xJGHrWE9cZwuOFEMAmwuDgmIj8NcxxcJBNV7km_otzXkXcUUbRo8a2-YYUMTc8STOSkA2QxO86maDyuE5v3SP1PXte1ndnri6xlpVv5Uw3qT3pSkJMB/s200/100_4071.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEimhobuFThGSfYoQyQ8Rg7OCI_sx4JDt1igM2N_qP6sxMh9oz5YXu5CFimW0CiHIui3RXW9VhHp_ehtXKoAeSCtgvH9gqPPD4hUb2ungW60J0A_rKeb0zPU1gWz85Pc5NV37UwP10xtoaPW/s320/100_4073.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg0C4SmQWgl57Nha5wNRLtPED5O0IEfRqI8JKwIw-XK84M7pkIEsfBUnWLRgxCApxE00pa2k4xxr1i62zqmNwaIcitCJPLIICIhReJr9DFATHThnIj98S6RzYEi04FsAz-zP-j_f-IBK_Sl/s200/100_4075.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiUGc6UiCimZ83VdRmijr9n4NSqGFPm7KV2_J4Rimb_UCHreO5VDSio712AbORmJIaaGZg7AUzhWMwsrqhbqT21W9zJw1tGIdsPQMXXQDOyEXRoGtgo4U0r7bGtmrHcSR67dkg_SrX63A4j/s200/100_4076.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhR2kyG0LkIZW0tAP_xr5A4kyNOwmh35HmaKo9H7aFIujQzipo7yTAIMc8NjeiEwrGfuH6VacwrVkwY-I9D0qrrq6SSQVW-I-LWM7TFxv8GajryNXypTgGAX5EubwnDLAx2DzFP51U4c7Ah/s320/100_4078.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEimsooRdXBnCb4Cutyg3a6Eofes9jbDKe6L7ZCu7RPLZHDHr_XoH1lcussTheTatjlSmRxrAunDByx_hctHe4zd3SKQDycLFo47wpqaMGKIeUnV1uHoXCdHvZN3mFELoHzMStK83731m8Ve/s200/100_4074.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhdO0hxXWQ0heZr-Bi5DX_7zIrNjPb5yxF4CxTfQiO3eZUK-GnuZDUbB_k3XAeeTJX1M5F3hU1eRV0JP0obFJ-J4Y894Ce8sfp3BkhGNv9SZfB6W4ZHmj94knAZCRCI7eYexOUy7xuAUKNV/s200/100_4079.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj3sYKEcImC58FAVobs5XF1Hi-clw6yQCmaahs-6PtPLB1ZTDRYaBZVDm4WeYNSO9_VwUoABHbbqcRfvo5rKLvBkdhTHdOorRV8dpDh_UgpOrjMrwgIl-J6_FpXATZh6tWx1heevXNrbGEm/s320/100_4080.jpg)
Joe Rospars, New media director et Sam Graham-Felsen, Chief campaign blogger de l’équipe Obama for America.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgxKpUIv3cXYmP62xnvvKz4Ks_37VQDDwn-QpuWX0mi1mEVYQwhJ6vJlclUH-hSEL1uO617SSnu7Nm1PI-bjRwfNwNO-8CRFOPFN49OTV7CPYj90y8Pzu3Tqv29k5WyWGQn-MrLhapYZRHb/s200/100_4081.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh2dpVP0RZ403xFBgIbffo8hMZ53XwxLf36GeygHWOH7TfGllLAL_KxCq2Oa5kibt9G4wU9V8kUq9KIi1KC9a46yCVQXJcrjaqHkuDEjwR4TD5KQUE_HUb_iw92h-GOb5xSypulsuDIZLEV/s200/100_4087.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhpRTBeNg-SjLj1hAmLkeIYgNu1pm-YAQ6B4rHU57ERUNDfn5cdi4ufHDUmn8RnGA817iUuwRBBKAPPEaSFvgo6UIwk-k9Q3nqnrfMecnOMqgjgjvR18-bBWiqqtAOxq7ld0CRIky_iWePN/s200/100_4088.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjBifXe7FQlpldNptkh43RMt1cVJsrrRQRt5q06M3Awy0CcwSkOUCWaOvldCuH_FpVfaW6FmgC140ZoOwJYVzENIFVYkbvkJ_QC-XOH4uGrwLKviKu90Uowf6g2vgMrD5J_iUfqoqxs1K0U/s200/100_4089.jpg)
******D'après eux, la prochaine campagne utilisera outils mobiles simples mais puissants couplant bases de données et géolocalisation...
*Le plus important reste le contact humain: aller frapper aux portes » (le web comme outil d’organisation plus que terrain d’opinion).
*McCain achetait 90 a 95% de ses adresses email, l'équipe Obama a opté pour du 100% opt-in.
*L'enjeu pour l'élection de 2012 "knocking the doors" (peut-être avec un ipad !), rien ne remplace la conversation one to one.
*Près de 15,000 photos de l'investiture d'Obama dans le groupe "inauguration 2009" sur flickr http://www.flickr.com/groups/inauguration2009/
*Des dizaines de millions dépensés par mybarackobama.com en publicité online en mesurant le ROI de chaque canal.
*Bientôt comptes rendus...
FELICITATIONS...UN SUCCES! La Conférence a été très intéressante & conviviale.
Bien à vous,
Morgane BRAVO
Aucun commentaire:
Enregistrer un commentaire